Designing a B2B Crop Trading Marketplace
DURATION
16 weeks/
Aug-Nov 2025
ROLE
Founding Product Designer, Design System, Branding
TL;DR
This project was commissioned as a freelance design engagement to define and prototype a B2B agricultural marketplace connecting farmers and produce traders.
Today, most agricultural wholesale transactions still rely on fragmented phone calls and opaque pricing networks. Farmers often lack visibility into market demand, while traders depend on small, fragile supplier networks that can easily break when supply fluctuates.
I designed a mobile-first MVP that structures key trading signals—pricing, supply availability, quantity, and negotiation states—into a clear and scalable marketplace interface, enabling farmers and traders to discover opportunities, negotiate transactions, and coordinate supply more efficiently.
Challenge
Agricultural trading is still largely driven by phone calls and messages—making pricing inconsistent, negotiations hard to track, and transactions error-prone.
Strategy
To reduce friction in phone-based trading, the design focuses on making market signals visible, transactions structured, and negotiations easy to coordinate on mobile.
01 Platform-verified trading to establish trust
02 Market price visualization for better selling decisions
03 Centralize listings to replace fragmented phone trading
Design Guide
This design guide follows Google Material 3 and defines color, typography, components, and spacing for the product interface.
Solution
The solution structures the core trading journey into four focused areas — onboarding, market browsing, negotiation, and account management — to support fast, data-driven decisions in time-sensitive crop transactions.
In the MVP stage, the design prioritizes making pricing visibility, deal coordination, and transaction records clear and actionable on mobile.
